Facebook. Twitter. Diaspora. Pinterest. Google Plus. Tumblr. Blogger. Reddit. Linked In. There seem to be about a million social networking websites that your company can belong to, but you don’t want to put it in something that might not be reputable or simply doesn’t mesh with your business very well. You can take a few steps towards deciding which websites you need to belong to. Although not all of them are strictly social networking sites, they are social networks, in the sense that things are shared and commented on and they can be a great way to get your company on potential customers radars.
There are a few basic websites that your company does need to belong to. Facebook is probably both the most famous and necessary. Creating a company page on Facebook doesn’t take long and it is extremely beneficial. There are users from several different backgrounds. If they like your company’s Facebook page, it is like they are recommending you to their friends. Facebook websites are easy to maintain and you can create a dialogue within the community. Make sure to keep it updated and full of relevant pictures and information. Incentives, like discounts for fans, are always a hit.
Twitter is another one you need to belong to. Tweeting can seem like a difficult thing, but it isn’t, really – if you have a blog (and you should) you can just link it up so that every time you make a post it shows up on your twitter feed. It is also a great way to communicate with fans that might be more into the twittersphere than into Facebook.
Defining Social Networking
Social networking isn’t just where people go share pictures of their holidays with each other and keep track of their relatives’ birthdays. There are also link-aggregator sites that can provide great exposure for your website. On websites like Reddit and Digg, you should be able to keep up with news regarding whatever your business is – for instance, if you have a website that sells make-up, you might want to go on a subsection of reddit called MakeUp – and post from there. Make sure to check the rules regarding self-promotion and always be very honest with your posts. Honesty will gain you allies, points and exposure. Dishonesty and covert tactics will guarantee that your efforts are not gonna get seen by anyone.
Defining Your Niche
Depending on the type of company you have, you might want to become part of a niche social networking community. Pinterest is ideal for those whose business is very image oriented, like photographers, travel agents and recipe websites. It can be a valuable tool as word spreads and people can click on images to go straight to your links.
Tumblr is great if you are a graphic designer or an interior designer. All you have to do is find people with the same interests through the interest tag, follow them and they will generally follow you back. This is a great way to spread the word about your company and gain more customers.
There are many social networking websites out there. You should be in the most basic, populated ones, and then decide the other ones depending on your business model and your niche.
Be honest, open and engaging with the community for a better experience.