What Should You Look for in an Ecommerce Platform? - Lightcommerce

Posted by | September 22, 2011 | General | No Comments

Making the decision to start selling products online is huge!  Whether you plan to sell a few of your own handmade creations or want to grow a mega-market to rival Amazon, it’s important to get started out on the right foot by choosing the best ecommerce platform for your needs.

By building your web store on a bespoke ecommerce platform, you’ll avoid the costly “per transaction” fees levied by sites like eBay, Etsy or Amazon, while also retaining complete control over the way your site is run.  And since each bespoke platform installation is tailored to your specific needs, you can rest assured that your site is providing the best possible buying environment for your visitors.

But with so many different ecommerce platforms available today, how do you determine which one is right for you?  Consider the following questions:

  • What kind of support will I receive?  As a beginning ecommerce seller, support is crucial – just ask the thousands of business owners who have had to scramble to learn code when an unexpected bug caused their self-hosted websites to crash, resulting in lost time and lost money!
  • What is the technical background of the platform developers?  Don’t put the success of your web store in the hands of some fresh-out-of-college coder who doesn’t have the real world experience necessary to support you and your growing business!  Instead, look for developers with extensive real-world experience handling ecommerce websites and transactions.
  • What features will the platform provide me?  Every ecommerce seller’s needs are different, which is why looking for a bespoke ecommerce platform with the specific features you’ll need now and in the future to support your business’s growth is critical.

Obviously, we’re pretty confident that the LightCommerce platform will meet these needs and more.  But whether you’re looking for a bespoke ecommerce platform or not, it’s still a good idea to think through these questions in order to give your online store the best possible odds of succeeding.

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