If you want to boost sales on your site, you must map out, define and implement a successful social media strategy. Note that just because you build it, does not mean people will come. You must use social media tools effectively. Here are 5 tips that can get you going:
1. Share articles, pieces and blog posts relative to your business. It does not have to be your own articles or blog entries (though that helps!). You can share other information that relates to your business. Sharing interesting content will get people to visit your site.
2. Run a contest on your brand site and promote it all over social media. Get people to your site. When you become a household name, you’ll be able to run contests on Facebook or Twitter exclusively. But for now, do something that gets potential customers to your main site. The goal is to increase sales, not popularity.
3. Allow users to share your stuff with social media tools – Facebook and Twitter are a given. But also include Stumbleupon, email links and the newest and fastest growing network on the block, Pinterest.
4. Offer deals and use social media to promote them. – Offering buy one get on free promotion or coupons is a great way to drive sales. But if people don’t know about it, you won’t make those sales. Use social media to promote those deals and take care to notice which customers are your biggest fans. Reward them down the road not only for their business, but also their passion for helping to promote your business.
5. You customers are out there. Find them. Use Twitter apps such as Hootsuite or Tweetdeck to create custom searches related to your business. Monitor those tweets. See when potential customers are tweeting not just about you, but about the business you are in. For example, if somebody is frustrated with a competitor, reach out to the person and offer to help. They will appreciate you noticing and that information will get passed on.
Implementing a social media strategy is not difficult to do. Gaining success is more about consistency than anything else. If you go strong at first and taper off, people will not engage. Success on this front does not happen overnight. It will take time and consistency.