One of the keys to success for an eCommerce site is good Search Engine Optimization. Gone are the days when somebody could put hundreds of key words in white text on search crawlers would push them to the top of search engine results. SEO has to be carefully measured.
Here are several ways to make sure that happens:
If you do not establish measurable goals and a purpose then you are going to have SEO failure. This is simple business planning. In order to get people visiting your site, you have to be completely clear about what your site is about.
Create a site map and know it. Focus on in on the strong points of your company. Strongly identify your products and services. Put a laser like focus on what makes your products and your services better than that of the competition. Educate yourself on the practical do’s and don’ts of search engine optimization.
2. Too Much Data
Don’t fill things up. Keep your content brief and focused. Keep the website as clean and neat as possible. Do not use the home page as a site map. Great content that includes focused keywords will enhance your results. Be sure that each page, each product, and each service speaks for itself. Take the time and the effort to work on each page (title, content, meta tags) so that it remains consistent with what you want to do and also within the expectations of your customers.
Do not stuff key words. That will just work against you and customers will recognize what it is. Make sure the content is easy to navigate and use headers, sub-headers and lists when you can and be as concise as possible. All of this will improve SEO over time.
3. Not Changing
Adapt or die. It’s a common refrain. The intricacies of SEO are hard at times to keep a handle on. Google makes changes at times to their algorithms that can often negatively affect your site. If you find what you are doing is not working as well as you had expected, try to focus keywords on some niche products you may have as it could be worth it to have a big share of a smaller market than a very small share of a very large market. Always be willing to look at your content and change it up.
4. Not Knowing Your Customer
Great content is always going to match the interest of the end user. Your goal is to get into the mind of your customer and tailor the content around them and what they want. Your key words should match that content. The content should not have to be forced to fit with the key words. Always seek feedback from your customers. Seek out the regulars and inquire with them as to their thoughts. Listen to their concerns or ideas and see if you can implement that into your content.
SEO can often be very complicated, but for the most part, the basic foundations are easy to implement. Stick with the fundamentals and the rest will work out over time.