In our last blog post, we covered 5 keys to successful design for eCommerce sites and this time around we will add to that list with the following tips:
1. Make sure you have detailed descriptions – Nothing frustrates a potential customer more than looking for an item and not having enough information to go on. Remember, you are not just selling a product. You are solving a problem for somebody. Give them the information they need to make an informed purchase by putting that extra effort into describing the product with as much detail as possible.
2. Don’t require an account to order – You may have customers who for whatever reason, are going to be one time customers. Why drive them away by requiring them to create an account? Granted, you want people to create an account as it provides a much needed database, but don’t force them to do it. This is an easy fix. Give them option to save the information the provide and create an account at the end of the ordering process or allow them to check out as a guest.
3. Small product images are a no-no – Make sure people can see the products you are selling and make the photos large enough for them to see detail. Consumers want to make informed choices, particularly with online purchases. More initial investment into the product images will pay dividends down the road. In addition to having the right size product images, be sure you have multiple images of the product from different angles.
4. Make it easy for customers to contact you – If a potential customer is looking for a way to contact you, that’s a good sign. Don’t frustrate them by hiding ways to get in touch. As your business grows, also take the time to be able to bring aboard people that can answer a telephone in case people want to call in. If you rely on email early on, not a problem. Just be sure to respond in the appropriate amount of time.
5. Have clearly spelled out store policies – People will want to know what the policies are on returns, exchanges, shipping, etc. There is no excuse not to have this information clearly posted somewhere along with an FAQ so people can find answers to specific questions without having to through all of the listed policies. Adding this information will no doubt save you from many headaches down the road.
There you have it. One might read these tips along with the previous ones and think, “These seem like common sense ideas.” That is true. But the very fact they have to be offered up means there are those with eCommerce sites that don’t adhere to these common sense ideas. If you have them implemented, chances are, you’ll be ahead of a lot of the competition.