This post is part of the Email Newsletter Basics series. This series is all about driving more traffic and sales to your eCommerce website through the power of email marketing.
Although you now know the basics of why newsletters are so important and the art of crafting an interesting and engaging newsletter that will keep on bringing in customers, the technical side of it can be a bit overwhelming and difficult to deal with, particularly if it is your first time creating a newsletter for your business. There are many options available for you – some complicated, some simple, some premium priced and some free – that will make your life a lot easier when it comes to creating the perfect newsletter. Before that, however, you need to find a newsletter server that lets you do everything you need without taking up all of your time. Here is a a quick list of your options.
WordPress has some plugins that allow you to send newsletters to your subscribers straight from your dashboard. Some of these plugins even compile your posts by themselves and send them off in a weekly newsletter for your subscribers. This is great if you are just starting out and can’t spend that much time on newsletters to start with but starts falling on its face when you reach a certain amount of subscribers. A generic newsletter always runs the risk of sitting unread in your subscriber’s inbox and you might run into other issues like spam filters, layout problems and loss of subscribers.
MailChimp is one of the most popular newsletter services out there. It is a plethora of options that lets you create newsletters to look however you want, have engaging content, manage your mailing list, check your tracking and all the other things that you need to constantly improve your newsletter. MailChimp is great for small businesses because you can use it for free until you reach a limited number of subscribers, after which point you do have to purchase it.
Aweber is the best option possible if you make money off affiliate links, as doing so goes against the Terms of Service of MailChimp. You can try Aweber for only $1 a month and it gives you a huge amount of newsletter templates, along with all the functionality you can expect from a newsletter provider. You can also assign Aweber to different bits of your website, which makes it easier to see which marketing strategies are working for you.
Whatever you decide on, make sure to play around with it. Many of these services are free for a certain amount of time. See which one you are most comfortable with and soon you will be able to put out one of the most effective marketing tools for e-commerce websites out there.