Email Newsletter Basics: Introduction - Lightcommerce

Posted by | June 22, 2012 | Email Marketing | 4 Comments

MailboxNewsletters are a very important part of any business. They are not difficult to compile, keep you in touch with your customer, and can benefit you in terms of exposure and offers which might bring in more consumers to your eCommerce site. Newsletters also have the advantage that you get to build traffic without being at the mercy of search engines and social networking sites, and they can be a valuable way to make your company grow.

This series of posts is going to give you an insight on what you need to do to create, build and send a successful newsletter to your consumers to build your eCommerce business and increase hits and sales. Here is a list of things to come:

How Do You Start?

Newsletters are surprisingly cheap and simple to put together. You will need a newsletter provider that can allow you to e-mail all your subscribers at the same time. You will also need a sign-up form in your website. Keeping it short and prominent is your best bet when it comes to getting people to sign up for your newsletter. Remember that even if it is prominent, you should not make it intrusive. There is nothing that turns off a potential customer more than the difficulty to navigate a site or sign up for a product. You are trying to sell them something – so it should be easy for them. Generally you would want to go for their e-mail and their name. Where you put this form is up to you and has a lot to do with the type of business you are running.

The Basics

You will then need to decide what your newsletter is going to look like. Most newsletters are built to look like they belong in the site they are coming from. Newsletters need to be sweet, short and to the point. Making them too long is going to make the recipient very bored very quickly and your laboured over newsletter will pass by unread.

You should not send a newsletter out too often. This will annoy your readers and probably get you straight into the spam folder. There is no ‘right’ set time to send a newsletter, however. Many companies opt to go for calendar themes – a few informative newsletters at the start of each season and during the holidays – and some go for a more direct approach. It depends on what you want to do and what type of company you own. If you have a ski supply store, you wouldn’t be sending newsletters out during the summer. It really is up to you and the type of business you are running.

Newsletters are really important to stay in touch with consumers on your website and a great way to bring in both traffic and business. You will need to sign up to a newsletter provider, create an attractive and short sign-up form for your website and build an interesting and relevant newsletter to bring your customers in.

Stay tuned to the blog in the coming weeks as we show you how to do all of this!

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