eCommerce Tips Archives - Lightcommerce

Creating An eCommerce Site That Produces Profits

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Every business that wants to make more money and increase their profits must use an eCommerce platform to sell their wares and reach their customers online. Whether the company is a corner store in a vacation community that people only visit once a year or a shop that is on one side of a large city, there are obstacles to businesses who want to attract customers and keep them coming back over the course of time. At Lightcommerce, we design websites and eCommerce options that help businesses to bring in customers and keep them for years and years to come.

The Online Store


The online store is a place where businesses can direct their customers who may only visit once or twice a year. The customer who would prefer to shop at the store more frequently is going to find an outlet in an eCommerce site where they can shop for something that they used to enjoy once or twice a year.

The idea behind eCommerce stores, however, is that they can be found by anyone at any time when the site is marketed correctly. Not only do we design the store and manage it, but we make sure that people are going to find the store through web searches.

The Design

The design of every online store is different, and we work very hard to match the design of the website to the vision that the customer has. Some customers would prefer that their site look just like the inside of their physical store. Other companies want the store to be as sleek and simple as possible.

Once the store has been designed, that very same store must then be organized in a way that is easy to use and shop. All of the products on the site can be organized into categories, and they can be broken down into subcategories that make it easy for the shopper to find what they are looking for.

The SEO Techniques

The SEO that goes into an online store is no different than the SEO that goes into a regular website. The descriptions of every item, their titles and the captions for all of the pictures on the site must be optimized so that web searchers will find the web store when they are seeking out products.

While businesses will benefit from giving their regular customers a chance to shop online, the greatest benefit comes from people all over the world finding the site and shopping with the company at random. The items from the store can be shared on social media or through email, and the items in the store can be shipped anywhere that a customer likes.

The benefits of an eCommerce store go far beyond great profits and a nice design. The company gets more exposure and helps to raise their profile with the help of an eCommerce store that is designed just for their business. Their regular customers can shop online, and people all over the world will find the store with just one web search.

Why The eCommerce Site Will Be Your Greatest Website Addition

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E-CommerceHaving an eCommerce site attached to a traditional business website is a wonderful thing for most businesses, but businesses do not always have the time or expertise to set up their own eCommerce site. This is where Lightcommerce spring into action and ensures that the eCommerce site is well-designed, well-managed and well-maintained. Rather than employing an entirely new division, a business can hire an outside consultant such as Lightcommerce to take care of every aspect of the eCommerce site and allow for the business to focus on the profits coming in from the site rather than managing the site.

The Design

Lightcommerce is dedicated to giving clients the designs they actually want to see. This means that there is no use of of stock images and templates that everyone can find in their nearest word processor. When a private firm is hired to handle the design of an eCommerce site, the design is only limited by the amount of artwork and graphics that the company can produce. Read More

The Importance of Web Development in E-Commerce

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online shoppingIn recent years, shopping online has become increasingly popular. Whereas digital shopping was once used for specialty products, consumers now purchase their groceries, clothing, electronics, and other everyday personal items on the Internet. For business owners, then, a key to staying competitive in this fast-paced market is to make sure that you have a creative digital portfolio, as well as a number of appealing e-commerce strategies.

Based out of the United Kingdom, Lightcommerce is one of Europe’s foremost web development companies. The company is dedicated to offering its customers comprehensive web support, a wide range of web development services, and a number of hosting options. Best of all, is that the firm specializes in improving a client’s e-commerce presence.

Outsourcing Your In-House Web Development

Lightcommerce understands that not every business owner possesses the skills and know-how when it comes to developing an online portfolio. For this reason, the company offers its web developing expertise to all of their clients. More specifically, Lightcommerce’s Whitelabel web development consulting services allows clients to outsource all of their Internet-related needs.

Whitelabel Development and Customer Support

Although Whitelabel’s development support works best for graphic design companies and creative agencies, Lightcommerce will customize their services to your company’s needs. The company’s website designers are well-versed in a wide range of design platforms, such as WordPress, Drupal, Open Cart, and X Cart.

Besides helping you create your e-commerce site, the company will also help you integrate your company’s web portfolio across a number of digital platforms, as well as manage and maintain your company’s operating systems. Whitelabel clients will also receive access to targeted e-mail marketing strategies. Most importantly, though, Lightcommerce’s developers will continue to redesign your website over time, allowing your company’s e-commerce potential to flourish.

Benefits of Improving Your Company’s E-Commerce Presence

Online shopping experts argue that the more attractive your website is, the more hits and traffic it will receive. The higher your website’s traffic, the more opportunities you have to sell consumers your products and services.

For these reasons, Lightcommerce begins every e-commerce consultation by asking you what your company wants to accomplish with your redesigned website. The company’s software experts will then ask you to identify what aspects of other e-commerce websites you find most appealing. With this information, the web developers will aim to create a website that not only displays your product effectively, but is also the type of website you would want to use yourself.

Using Social Media

Unlike other web development firms, Lightcommerce will use social media to augment your e-commerce website’s appeal and popularity. The company will create and maintain accounts on some of the Internet’s most popular social networks, using different marketing tactics to improve your website’s e-commerce potential.

The added benefit of using free social networks to expand your e-commerce presence is that these social websites allow your customers to offer you feedback on customer service-related issues. Social networks – like Twitter, Facebook, and Instagram – enable businesses to learn directly from their customers where improvements are needed. Showing initiative in these instances is an excellent way to build a more consistent consumer base for your e-commerce website.

Web Development is the Future of Commerce

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website_development_programWeb development is an important part of growing a business and developing a quality website. Companies like Light Commerce are capable of keep your website well-maintained and updated. Whitelabel web development is one of the new concepts that’s being introduced to help companies remain more productive, efficient, and also to help share the responsibility of successes and failures. If you want to know what web development can do for you, here are a few tips.

1. Web Development Companies Will Help with Support and Maintenance

This company will offer bug fixes, speed improvements, and web server configuration to people who have problems with their websites. Any company that you work with should offer premium support and maintenance services.

In addition to maintenance, they should help complete any development on the website. They can handle all of the complexities that other companies may not be able to handle. This prevents the company from hiring people who specialize in maintaining this aspect of the website.

2. Web Development Companies Email Marketing

Email marketing campaigns can help companies gain exposure. With the help of the campaigns, companies can gain more exposure. They can produce complex reports, which may take you a longer time to complete.

3. White Label Development Will Help Save Time and Money

If you hire a third party company to help you with development, you can assign them an email address that will act as a member of your company. They will work with your clients and determine their concerns. White label development is commonly misunderstood, but it’s growing in popularity as more people want to keep their capital accessible.

4. State of the Art Hosting

The hosting of these solutions is imperative. The hosting solution is available and will automatically adjust to accommodate traffic, server resource requirements, and bandwidth. With good hosting solutions, there will be no concerns of the site going down in the middle of the busy season.

5. Staff Available When You Need Them

Select a staff that’s available when you need them and has access to tools that you need. The best companies will have direct access to email, phone, Skype, and internal project management tools. Verify with previous clients that the company can do what it takes to get things done.

Choose the Right Company for You

When you select the proper company for you, your company will improve significantly. The services and products offered should be impressive. Select the company that works best for you, and you’ll become more profitable.

Going Mobile With Your eCommerce Site – Part 2 of 2

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In our last post, we covered some tips for well designed mobile sites. We conclude this two part series with some additional tips for mobile eCommerce sites.

1. Design for hands, not a trackpad or mouse – People are going to be turned off very quickly when they are clicking buttons and links unintentionally because the design is not conducive to browsing with the thumbs.

2. Make sure it is fast – Load times are the most critical factor in determining whether or not a user sticks around. Google places a lot of emphasis on load times for search engine results. If your main site has large graphics, video, flash — make sure it is not part of the mobile experience. In addition, test load times on different mobile devices with different browsers.

3. Provide an easy check-out process – Just as with your main site, the check-out process on your mobile site must be fast and easy to get through. If customers have difficulty, they can easily leave before they commit to making the purchase. Progress indicators, guest checkout functionality and zip code lookup tools all enhance the mobile checkout process.

4. Check your analytics – People may not think this is related to design but it is. How is the user interaction? What are the exit pages? What is the bounce rate? This data can be very helpful in helping you to determine where there are issues and what needs to be done to change them.

5. Make sure your best stands out – You don’t want users to just have a good browsing experience. You want them to have a transactional experience. Visits are great, but closing the deal is what you want. Be sure to highlight the best of what you have to offer your customers in order to turn visitors into customers.

The mobile web has become nearly as important as the traditional. It is not longer enough just to have a “mobile site.” You need to build a mobile experience for your customers. Allocate resources and time to your mobile site just as you would your regular site.

Going Mobile With Your eCommerce Site – Part 1 of 2

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With more and more people owning smartphones and tablets, it is critical for those in eCommerce to have websites that are mobile friendly. More and more people will shop with their phones and if their experience on your site is poor, they will look elsewhere.

So what will you need to do to make sure you have a great functioning mobile website? Here are five critical factors:

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Top 5 eCommerce Customer Complaints

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Nobody likes it when a customer is not happy. But it will happen. The only question is, where does it happen and how do you prepare so that you limit the chances of it happening to you?

It is always better to be proactive than to be reactive. So if you’re getting ready to launch and eCommerce site or have just recently launched one, take a look at the following complaints and be sure to address them before you have to deal with them.

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How To Make Your Listings Stand Out

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Differentiation with your eCommerce site can make the difference between you getting that business or a person going somewhere else.

Often however, that differentiation doesn’t necessarily have to be something that is very obvious. The brain often picks up on subtle additions, differences and innovations that aren’t obvious at first glance. It’s only upon closer inspection that we see the subtlety.

An example of this from one of the big players is Amazon’s ‘One Click’ purchasing button. Some might say this is not a subtle addition to their eCommerce strategy but if you ask around, many people don’t even remember they have it. It’s become burned into the shopping experience that it’s not something people discuss when recommending Amazon to a friend. That being said, it provides return shoppers with the convenience of not having to go through a checkout process when making a purchase.

Here are some subtle ways you can add to your product descriptions to make them stand out.

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4 eCommerce Sales Tips

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Starting that new eCommerce site is exciting, fun and terrifying all at the same time. Are people going to buy? Are we going to make enough money to cover our overhead and expenses? Will people like the site enough to tell friends?

It is always a challenge.

We’ve already covered areas of design, site construction and the all important aspect of customer service. But what can be done to help drive sales?

Here are 4 tips that will be assist in getting those sales up:

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