stephen, Author at Lightcommerce

Selling my Ecommerce Businesses – What’s It Worth?

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If you own an E-commerce business, chances are you have asked yourself: “I wonder what my E-commerce business is worth?” and at some point in the future you probably are going to want to sell your business.

There is a growing market for the buying and selling of e-commerce businesses.  Our friends over at Digital have an excellent broker service where you can get a free valuation and they will let you know what your business is worth. They also just wrote a cool article on what makes a million dollar ecommerce business here and how to choose a website broker. For example we just did a valuation for this business that sells popcorn machines and this business that sells beard products. One business was looking to sell. The other was looking at getting a metric on their valuation and how to increase the value of their business when selling in a few years time. These are just some of the reasons that a valuation helps. It is also a good idea every now and then to get a formal business valuation. The team at Digital Exits recommends Valuator who perform business valuations sydney office. Also their friend ace buys internet business if you are looking to sell.

Now if you are curious to know what your e-commerce business is worth they developed this great infographic that will help you decipher your valuation:

You Need Better Website Management

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website-managementWebsite management is a crucial tool for your business. You may have a pre-existing website, but you might need a brand new website. You do not need to waste your time building a website when there is a company available to help build, design and manage your website for you. Each offering listed below helps your business to expand profits and exposure in the market.

Organization: When Lightcommerce begins work on your website, they will start by organizing your website. Your website must have appropriate pages for information, shopping and content. Also, your website must have the proper buttons and links to help people navigate the website. You may know exactly how to get around the website, but your visitors must be guided gently to all the pages they want to see.

Graphic Design: The graphic designs that Lightcommerce deploys on a website help the website to look more attractive. Every page on the website can have beautiful artwork that helps to identify the page and make it look beautiful. If you have a vision for your website, Lightcommerce can design graphics and art to place on each page based on your vision. Also, the font and font size choices Lightcommerce makes are meant for easy reading and navigation on the pages.

eCommerce: eCommerce pages help your business to increase profits. You may have customers who would prefer to shop with you online, and this allows for those customers to remain loyal to your business. The eCommerce page will be designed by Lightcommerce so that it is easy to shop, easy to read and easy to check out. The complete design of the eCommerce site also comes with management of the site. Lightcommerce is able to set up a payment processing system to help you take payments directly.

Website Management: Lightcommerce offers complete website management for business owners. You may not have the time necessary to manage your site. Also, you may not have the technical expertise to manage your site. Lightcommerce is able to look after your website for you so that you can focus on the rest of your business. The building blocks that Lightcommerce offers for your website as designed to help your business flourish. The website you receive will bring in more sales, offer readers a lovely product and help you to get your business more exposure on the Web.

Marketing and Web Development For Every Business’ Needs

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Designing, deploying and enhancing a website should be the goal of every business in today’s economy. Without websites, many businesses are left in the cold because consumers find many businesses first through their website rather than through other means. At Lightcommerce, we work on behalf of businesses to ensure that the websites they have deployed are up to their standards, meet their needs and outperform the competition. In all phases of business, there must be a way for the company to make more money, to find more customers and to expand their reach. This is our goal when we work on behalf of a company to produce a website that is appealing to all internet users who find the company.

The Design

web_developmentOur design team is prepared to begin working for the company as its own website development team. Every one of our customers does not have to hire their own design team and keep them in-house. The expense is far too great for many businesses. However, we can operate as the web development and marketing center for each of our clients to ensure that their business is marketed and promoted properly.

Our design team will create beautiful artwork for the homepage, produce organized pages inside the site and track the traffic on the site to ensure that it is marketed properly. Even when people are brought to the site through a web search, they must be compelled to stay and return. This is where our marketing expertise comes full into play. Read More

Creating An eCommerce Site That Produces Profits

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Every business that wants to make more money and increase their profits must use an eCommerce platform to sell their wares and reach their customers online. Whether the company is a corner store in a vacation community that people only visit once a year or a shop that is on one side of a large city, there are obstacles to businesses who want to attract customers and keep them coming back over the course of time. At Lightcommerce, we design websites and eCommerce options that help businesses to bring in customers and keep them for years and years to come.

The Online Store


The online store is a place where businesses can direct their customers who may only visit once or twice a year. The customer who would prefer to shop at the store more frequently is going to find an outlet in an eCommerce site where they can shop for something that they used to enjoy once or twice a year.

The idea behind eCommerce stores, however, is that they can be found by anyone at any time when the site is marketed correctly. Not only do we design the store and manage it, but we make sure that people are going to find the store through web searches.

The Design

The design of every online store is different, and we work very hard to match the design of the website to the vision that the customer has. Some customers would prefer that their site look just like the inside of their physical store. Other companies want the store to be as sleek and simple as possible.

Once the store has been designed, that very same store must then be organized in a way that is easy to use and shop. All of the products on the site can be organized into categories, and they can be broken down into subcategories that make it easy for the shopper to find what they are looking for.

The SEO Techniques

The SEO that goes into an online store is no different than the SEO that goes into a regular website. The descriptions of every item, their titles and the captions for all of the pictures on the site must be optimized so that web searchers will find the web store when they are seeking out products.

While businesses will benefit from giving their regular customers a chance to shop online, the greatest benefit comes from people all over the world finding the site and shopping with the company at random. The items from the store can be shared on social media or through email, and the items in the store can be shipped anywhere that a customer likes.

The benefits of an eCommerce store go far beyond great profits and a nice design. The company gets more exposure and helps to raise their profile with the help of an eCommerce store that is designed just for their business. Their regular customers can shop online, and people all over the world will find the store with just one web search.

Why The eCommerce Site Will Be Your Greatest Website Addition

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E-CommerceHaving an eCommerce site attached to a traditional business website is a wonderful thing for most businesses, but businesses do not always have the time or expertise to set up their own eCommerce site. This is where Lightcommerce spring into action and ensures that the eCommerce site is well-designed, well-managed and well-maintained. Rather than employing an entirely new division, a business can hire an outside consultant such as Lightcommerce to take care of every aspect of the eCommerce site and allow for the business to focus on the profits coming in from the site rather than managing the site.

The Design

Lightcommerce is dedicated to giving clients the designs they actually want to see. This means that there is no use of of stock images and templates that everyone can find in their nearest word processor. When a private firm is hired to handle the design of an eCommerce site, the design is only limited by the amount of artwork and graphics that the company can produce. Read More

Newest Trends in Web Development

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web_developmentFor business owners wanting to boost the traffic on their e-commerce websites, look no further than web development. Website development firms specialize in designing websites, maintaining social media accounts, monitoring traffic numbers and analytics, and providing hosting services.

About Lightcommerce

Headquartered in Nottingham, United Kingdom, Lightcommerce is a web design firm that offers a wide range of development and hosting services to their clients. More specifically, the company provides premier website maintenance, development services, e-mail marketing, and high-level hosting infrastructure. Lightcommerce is completely committed to keeping your website fresh, fun, up-to-date, and interactive. The company’s website can be reached at Read More

The Importance of Web Development in E-Commerce

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online shoppingIn recent years, shopping online has become increasingly popular. Whereas digital shopping was once used for specialty products, consumers now purchase their groceries, clothing, electronics, and other everyday personal items on the Internet. For business owners, then, a key to staying competitive in this fast-paced market is to make sure that you have a creative digital portfolio, as well as a number of appealing e-commerce strategies.

Based out of the United Kingdom, Lightcommerce is one of Europe’s foremost web development companies. The company is dedicated to offering its customers comprehensive web support, a wide range of web development services, and a number of hosting options. Best of all, is that the firm specializes in improving a client’s e-commerce presence.

Outsourcing Your In-House Web Development

Lightcommerce understands that not every business owner possesses the skills and know-how when it comes to developing an online portfolio. For this reason, the company offers its web developing expertise to all of their clients. More specifically, Lightcommerce’s Whitelabel web development consulting services allows clients to outsource all of their Internet-related needs.

Whitelabel Development and Customer Support

Although Whitelabel’s development support works best for graphic design companies and creative agencies, Lightcommerce will customize their services to your company’s needs. The company’s website designers are well-versed in a wide range of design platforms, such as WordPress, Drupal, Open Cart, and X Cart.

Besides helping you create your e-commerce site, the company will also help you integrate your company’s web portfolio across a number of digital platforms, as well as manage and maintain your company’s operating systems. Whitelabel clients will also receive access to targeted e-mail marketing strategies. Most importantly, though, Lightcommerce’s developers will continue to redesign your website over time, allowing your company’s e-commerce potential to flourish.

Benefits of Improving Your Company’s E-Commerce Presence

Online shopping experts argue that the more attractive your website is, the more hits and traffic it will receive. The higher your website’s traffic, the more opportunities you have to sell consumers your products and services.

For these reasons, Lightcommerce begins every e-commerce consultation by asking you what your company wants to accomplish with your redesigned website. The company’s software experts will then ask you to identify what aspects of other e-commerce websites you find most appealing. With this information, the web developers will aim to create a website that not only displays your product effectively, but is also the type of website you would want to use yourself.

Using Social Media

Unlike other web development firms, Lightcommerce will use social media to augment your e-commerce website’s appeal and popularity. The company will create and maintain accounts on some of the Internet’s most popular social networks, using different marketing tactics to improve your website’s e-commerce potential.

The added benefit of using free social networks to expand your e-commerce presence is that these social websites allow your customers to offer you feedback on customer service-related issues. Social networks – like Twitter, Facebook, and Instagram – enable businesses to learn directly from their customers where improvements are needed. Showing initiative in these instances is an excellent way to build a more consistent consumer base for your e-commerce website.

Web Development is the Future of Commerce

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website_development_programWeb development is an important part of growing a business and developing a quality website. Companies like Light Commerce are capable of keep your website well-maintained and updated. Whitelabel web development is one of the new concepts that’s being introduced to help companies remain more productive, efficient, and also to help share the responsibility of successes and failures. If you want to know what web development can do for you, here are a few tips.

1. Web Development Companies Will Help with Support and Maintenance

This company will offer bug fixes, speed improvements, and web server configuration to people who have problems with their websites. Any company that you work with should offer premium support and maintenance services.

In addition to maintenance, they should help complete any development on the website. They can handle all of the complexities that other companies may not be able to handle. This prevents the company from hiring people who specialize in maintaining this aspect of the website.

2. Web Development Companies Email Marketing

Email marketing campaigns can help companies gain exposure. With the help of the campaigns, companies can gain more exposure. They can produce complex reports, which may take you a longer time to complete.

3. White Label Development Will Help Save Time and Money

If you hire a third party company to help you with development, you can assign them an email address that will act as a member of your company. They will work with your clients and determine their concerns. White label development is commonly misunderstood, but it’s growing in popularity as more people want to keep their capital accessible.

4. State of the Art Hosting

The hosting of these solutions is imperative. The hosting solution is available and will automatically adjust to accommodate traffic, server resource requirements, and bandwidth. With good hosting solutions, there will be no concerns of the site going down in the middle of the busy season.

5. Staff Available When You Need Them

Select a staff that’s available when you need them and has access to tools that you need. The best companies will have direct access to email, phone, Skype, and internal project management tools. Verify with previous clients that the company can do what it takes to get things done.

Choose the Right Company for You

When you select the proper company for you, your company will improve significantly. The services and products offered should be impressive. Select the company that works best for you, and you’ll become more profitable.

Whitelabel Support, Your Outsourced In-House Team

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web-developmentOne of the most important aspects of business is appearance. You want your customers to feel like they’re supported, whether or not you have an in house team. If you have an in house design team, they are in charge of maintaining your website, keeping it updated, fixing any problems that may occur, and generally just making life easier for you. However, this means hiring employees, something many business owners cannot afford to do. There are other ways that might not have occurred to you.

Light Commerce offers an option to work on a contract basis as web support. If you run a business that involves a website that customers might get confused about, you can turn to the Whitelabel service to act as a pseudo in house team. The way it works is simple; you provide them with an email address such as [email protected], and they provide technical support to any customers who have questions. This frees you from the need to learn the technical jargon and spend precious hours of your time interacting with customers. Read More

New website, new vision

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Hi there!

It’s been far too long since we posted on this blog, hopefully that will change and posts will be more regular now! We’re now in our third year of business and during the last three years we’ve redefined both what our core target market is and what our main strengths are.

More than just a site build

When we started our focus was on premium site builds, mainly e-commerce but also bespoke websites and apps. But over the last year we began to see a larger need for something more than just a site build. The majority of clients that came to us had problems with ongoing support, maintenance and development, possibly from the same agency that had given them a good intial site build. Often after the initial site build, clients were lumped with expensive support contracts, pricey monthly retainers and doge support service level agreements.

Although we had always put priority on our level of customer service and support, we had never marketed it as it’s own independent service because for something so obviously vital in the life of a website, we didn’t realise so many development companies were lacking in that area. That’s when we decided that a change was in order and we started to re-think our core services.

Your own professional in house development team

Around the same time we had started to offer our development experience and technical proficiency as a whitelabel service. It started organically; a client asked us if we wouldn’t mind using an email address they provided to us from their company domain. Using this email address we were introduced to their clients as their in house developer. From here we communicated directly with their clients, gather project requirements, talking through technical difficulties and getting to the point of being able to come up with a project quote. All under their company banner. Their clients had no idea that they were liaising with someone outside of their company. All our client had to do was add their markup onto the quote and send it onto their client to close the deal. The benefits of this service to our client were substantial;

  • They didn’t need to worry about any of the technical jargon, we took care of that
  • They didn’t need to act like a middle-man. They were able to leave us to it (we copied them in on any communication).
  • They could rest easy as we took care of the technical project management, directly with their clients.

Since then we’ve to offer this server to more clients and so far they love it!

It’s due to these changes that we’ve completely revamped our website. The two new primary core services are “Premier support for any web platform” and “Whitelabel development services“. To us it seems like a natural evolution of our company and vision and finally getting the new site live was like a breath of fresh air! We strongly believe that you’ll feel the same when you see the benefits of these new core services.

If you have any questions about how any of our services work and the process used, please don’t hesitate to get in touch!