October 2012 - Lightcommerce

The Internet, The Web and E Commerce

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The Internet

The internet is a massive collection of networks and it plays such a large part of life, you can do so much on it. You are going on a journey – quick use the internet for directions! You need the phone number for the local takeaway – quick use the internet to get it!

It is where we get our information from, we shop on it, play on it and can even socialise through it!

We access the internet using the World Wide Web (www), which is basically a whole load of documents connected to each other around the world. It is almost like a jar of sweets, the internet is the jar itself, and the WWW is the tasty sweetie goodness that we are all there for!


So who invented the World Wide Web?

Photo Credit: W3

Tim Berners-Lee is the man we can thank!

Tim was born in London and graduated from Oxford university he became a computer scientist.  In 1989 whilst working at CERN (the European Organisation for Nuclear Research), Tim Berners-Lee proposed a global hypertext project (which would later be know as the World Wide Web).

In 1990 with the help of a student Robert Cailliau he produced a revision and he went on to implement the first successful communication between a HTTP Client and a server via the internet.

The very first website was put up online on 6 August 1991 telling the world what the World Wide Web was and how to use it and the rest, as they say, is history!!

The whole idea of sharing information in this way was once one man’s dream, a picture on a piece of paper – now it is available worldwide to anyone with a computer, internet connection and a browser and in March 2009 the world celebrated 20 years of ‘The Web’.

What is E-Commerce?

Real name Electronic Commerce is what we now know as ‘online shopping’, it was actually invented in 1979 by Michael Aldrich and in 1982 Mrs Snowball (72 years old) became the very first online home shopper!  But no-one could of imagined the development from there and when ‘The Web’ opened for commercial business in 1991 online shopping really found its momentum!

You can now buy just about anything online and consumers expect your business to be online too!

They want your information, your contact details, your history and your news, and if they can buy from you online – even better – they can shop from the warmth of their home, anytime!

Need an online shop or to make your current one even better, well that’s what we are here for!

Going Mobile With Your eCommerce Site – Part 2 of 2

Posted by | eCommerce Tips | No Comments

In our last post, we covered some tips for well designed mobile sites. We conclude this two part series with some additional tips for mobile eCommerce sites.

1. Design for hands, not a trackpad or mouse – People are going to be turned off very quickly when they are clicking buttons and links unintentionally because the design is not conducive to browsing with the thumbs.

2. Make sure it is fast – Load times are the most critical factor in determining whether or not a user sticks around. Google places a lot of emphasis on load times for search engine results. If your main site has large graphics, video, flash — make sure it is not part of the mobile experience. In addition, test load times on different mobile devices with different browsers.

3. Provide an easy check-out process – Just as with your main site, the check-out process on your mobile site must be fast and easy to get through. If customers have difficulty, they can easily leave before they commit to making the purchase. Progress indicators, guest checkout functionality and zip code lookup tools all enhance the mobile checkout process.

4. Check your analytics – People may not think this is related to design but it is. How is the user interaction? What are the exit pages? What is the bounce rate? This data can be very helpful in helping you to determine where there are issues and what needs to be done to change them.

5. Make sure your best stands out – You don’t want users to just have a good browsing experience. You want them to have a transactional experience. Visits are great, but closing the deal is what you want. Be sure to highlight the best of what you have to offer your customers in order to turn visitors into customers.

The mobile web has become nearly as important as the traditional. It is not longer enough just to have a “mobile site.” You need to build a mobile experience for your customers. Allocate resources and time to your mobile site just as you would your regular site.

Going Mobile With Your eCommerce Site – Part 1 of 2

Posted by | eCommerce Tips | 5 Comments

With more and more people owning smartphones and tablets, it is critical for those in eCommerce to have websites that are mobile friendly. More and more people will shop with their phones and if their experience on your site is poor, they will look elsewhere.

So what will you need to do to make sure you have a great functioning mobile website? Here are five critical factors:

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