Differentiation with your eCommerce site can make the difference between you getting that business or a person going somewhere else.
Often however, that differentiation doesn’t necessarily have to be something that is very obvious. The brain often picks up on subtle additions, differences and innovations that aren’t obvious at first glance. It’s only upon closer inspection that we see the subtlety.
An example of this from one of the big players is Amazon’s ‘One Click’ purchasing button. Some might say this is not a subtle addition to their eCommerce strategy but if you ask around, many people don’t even remember they have it. It’s become burned into the shopping experience that it’s not something people discuss when recommending Amazon to a friend. That being said, it provides return shoppers with the convenience of not having to go through a checkout process when making a purchase.
Here are some subtle ways you can add to your product descriptions to make them stand out.