August 2012 - Lightcommerce
In a previous blog entry the issue of functionality was covered and the importance it has for the success of an eCommerce site. This time around, the discussion is going to revolve around design and some warning signs to avoid with an eCommerce site.
Functionality is important, but design is critical as well. People don’t stay at sites too long if they are not designed well and they’re certainly not going to waste time looking to purchase a product if the site is designed poorly. So take these factors into consideration:
The internet has fundamentally changed the way the world does business. No longer are people confined to purchasing needed (or wanted) items locally. Consumers now see a global marketplace and in order for an eCommerce based business to succeed, there are several critical factors their business must have.