July 2012 - Lightcommerce

Email Newsletter Basics: Laying Out Your Newsletter The Right Way

Posted by | Email Marketing | No Comments

RulerThis post is part of the Email Newsletter Basics series. This series is all about driving more traffic and sales to your eCommerce website through the power of email marketing.

There are a few things that you might already know about how your newsletter should look and the things you should always put in them. Many companies go for a straightforward design that features the logo colours prominently, with a nameplate at the top that identifies the company for the subscriber. The body of the newsletter, in which you tell your subscribers all they need to know under different subheadings, is sometimes divided up in aligned paragraphs next to attractive graphics. However, this is mostly your choice and only you can decide the best “feel” for your newsletter.

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Premium Support Announcement!

Posted by | News | No Comments

Here at LightCommerce we are extremely excited!

Recently we have been growing and expanding at a fantastic rate and as always we want to make sure that we are providing the top level of support and customer service.

Up until now we haven’t had a specific support package, however we are now proud to announce that we are launching “LightCommerce Premium Support

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Email Newsletter Basics: The Right Newsletter Service

Posted by | Email Marketing | No Comments

This post is part of the Email Newsletter Basics series. This series is all about driving more traffic and sales to your eCommerce website through the power of email marketing.

Although you now know the basics of why newsletters are so important and the art of crafting an interesting and engaging newsletter that will keep on bringing in customers, the technical side of it can be a bit overwhelming and difficult to deal with, particularly if it is your first time creating a newsletter for your business. There are many options available for you – some complicated, some simple, some premium priced and some free – that will make your life a lot easier when it comes to creating the perfect newsletter. Before that, however, you need to find a newsletter server that lets you do everything you need without taking up all of your time. Here is a a quick list of your options.

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Email Newsletter Basics: Creating The Perfect Newsletter

Posted by | Email Marketing | One Comment

EnvelopeThis post is part of the Email Newsletter Basics series. This series is all about driving more traffic and sales to your eCommerce website through the power of email marketing.

Deciding On Your Newsletter’s Content

Newsletters are a really important marketing tool for any company. Now that you know how valuable they are and how to best implement them, you need to start coming up with the content that is going to be in your newsletters. It is important that this content is as high quality as possible because it will greatly affect how many out of your subscribers read it.

Planning is key. You might want to think about it, write lists or brainstorm – whatever works for you. You can come up with relevant, interesting topics that apply to you and your subscribers. In fact, you might want to visualise what your long term plans are for it. Make sure that your newsletter is full of informative content and that it is free from misspellings and grammatical errors.

Things to Keep in Mind

A classic format may include a quick greeting, a “what’s happening?” section which includes news from your website, any upcoming promotions and a quick thank you for reading your newsletter, which does not have to be formal. Your content should be brimming with your website’s personality and should adapt a uniform tone. Make sure that your newsletters always look similar and that it is obvious that they are coming from you. Your e-mail address should also look legitimate, with your domain as your e-mail provider’s name if possible.

Another important issue to address is the frequency of your newsletter. This should depend on how many subscribers are on your mailing list. Many websites choose to do it monthly, but you may choose to do it weekly. Whatever you decide, make sure to stick to your schedule! Reading your newsletter can become a habit, it is less likely to if you publish it on random dates.

Make sure that your titles are exciting and intriguing. If it makes someone want to click on your e-mail out of curiosity, it’s good! If you are not sure what to write about, you might want to poll your readers for some ideas. You might also want to add a certain amount of set features. A lot of people won’t read your entire newsletter, but they might read certain features exclusively. Establishing these features early means you can gain some loyal readers.

Remember to think about your newsletter content, plan it out and put it into practice with a certain tone and personality. You can choose whatever style works for you, but make sure to keep your newsletter at a steady frequency and, with some of your subscriber’s input, you can write the perfect newsletter.