June 2012 - Lightcommerce

Email Newsletter Basics: Getting Subscribers

Posted by | Email Marketing | One Comment

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This post is part of the Email Newsletter Basics series. This series is all about driving more traffic and sales to your eCommerce website through the power of email marketing.

Your website seems to be doing pretty well, but you still want to get your visitors to sign up to your e-mail newsletter. A newsletter is a very valuable tool that can help you get more business and cement a relationship with your customers that will keep them coming back for more. It can also be a great way to get some word-of-mouth advertising, especially if you send freebies in your newsletters and encourage your customers to e-mail to their friends. Read More

Email Newsletter Basics: Introduction

Posted by | Email Marketing | 4 Comments

MailboxNewsletters are a very important part of any business. They are not difficult to compile, keep you in touch with your customer, and can benefit you in terms of exposure and offers which might bring in more consumers to your eCommerce site. Newsletters also have the advantage that you get to build traffic without being at the mercy of search engines and social networking sites, and they can be a valuable way to make your company grow.

This series of posts is going to give you an insight on what you need to do to create, build and send a successful newsletter to your consumers to build your eCommerce business and increase hits and sales. Here is a list of things to come:

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Which Social Networking Websites Should Your Company Belong To?

Posted by | Social Media | No Comments

Facebook. Twitter. Diaspora. Pinterest. Google Plus. Tumblr. Blogger. Reddit. Linked In. There seem to be about a million social networking websites that your company can belong to, but you don’t want to put it in something that might not be reputable or simply doesn’t mesh with your business very well. You can take a few steps towards deciding which websites you need to belong to. Although not all of them are strictly social networking sites, they are social networks, in the sense that things are shared and commented on and they can be a great way to get your company on potential customers radars.

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The Importance of Having a Blog

Posted by | SEO | No Comments

A blog is a great way to keep your audience engaged. If you are just starting up, you might be wondering: how important is having a blog on your website? Well, you would be surprised. Blogs are surprisingly simple to set-up and update. Having them on your website allows you to keep your customers or followers up to date, make a connection with the community around your website and promote your company in an easy and engaging way.

Setting Up Your Blog

When it comes to setting up your blog on your website, you have several options. They are all very easy and should not take you more than half an hour. Normally, you would want your blog to be a subpage for your website, so that people can go visit it after they have a look at your products – but, unless you are selling adspace, you probably should not make it the first thing people see when they click on your website.

After you have decided on the right look, you need to come up with a plan for your blog. Everyone has a different way to update their blogs – some write five posts during the weekend and have the system automatically publish them on the right days, some write a blog post every day, some write posts very sporadically but enough to keep their community interested.

Coming Up With Your Posts

Posts do not come out of nowhere. Giving people good advice does not just solidify your standing as a reputable company, it helps your search engine ranking and it is likely to improve how much word-of-mouth advertising you are going to get. This is why your posts should always be excellent, interesting and engaging, but it can be difficult when you are managing everything, and staring at a blank post page just makes you annoyed.

Come up with a strategy plan when it comes to your blog. If you sell products, then you might want to have a weekly offers post available for your customers. If you are in the business of technology, consider updating your blog bi-weekly with important news. If you are in entertainment, then you might be able to get away with television and film reviews – believe it or not, they bring the traffic rolling into your blog, which in turn exposes the rest of your business to your potential customer. Play with it – it is not a one size fits all.

The Little Things Matter

Adding images, having enough breaks, making sure that your font is easily readable over a clear background, making your URLs short – what do they have in common? They seem silly and insignificant, but they might make the difference between you gaining a customer and driving one away. Add an image to your blog posts and ensure your blog is always legible and attractive. An amateur-ish looking blog turns off potential customers very quickly, but getting the hang of it is simple.

Blogs are important because they allow you to both reach and communicative with a wider audience. They also allow you to keep your customers informed and promote your company.

eCommerce and SEO: Simple Tips To Get You Started

Posted by | SEO | One Comment

You hear about SEO everywhere and it can be difficult to gauge which bits of it are important and which bits of it are not.

Of course you want your online shop, blog or other venture to be successful, but reading all the resources take a long time and doing Search Engine Optimisation wrong might get your site blacklisted from certain search engines, something you definitely want to avoid.

There are some very basic ways to get around blocks without violating any SEO terms that you might not have heard of through no fault of yours. Here are some tips to ensure that you are doing SEO right when it comes to your eCommerce site.

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