A blog is a great way to keep your audience engaged. If you are just starting up, you might be wondering: how important is having a blog on your website? Well, you would be surprised. Blogs are surprisingly simple to set-up and update. Having them on your website allows you to keep your customers or followers up to date, make a connection with the community around your website and promote your company in an easy and engaging way.
Setting Up Your Blog
When it comes to setting up your blog on your website, you have several options. They are all very easy and should not take you more than half an hour. Normally, you would want your blog to be a subpage for your website, so that people can go visit it after they have a look at your products – but, unless you are selling adspace, you probably should not make it the first thing people see when they click on your website.
After you have decided on the right look, you need to come up with a plan for your blog. Everyone has a different way to update their blogs – some write five posts during the weekend and have the system automatically publish them on the right days, some write a blog post every day, some write posts very sporadically but enough to keep their community interested.
Coming Up With Your Posts
Posts do not come out of nowhere. Giving people good advice does not just solidify your standing as a reputable company, it helps your search engine ranking and it is likely to improve how much word-of-mouth advertising you are going to get. This is why your posts should always be excellent, interesting and engaging, but it can be difficult when you are managing everything, and staring at a blank post page just makes you annoyed.
Come up with a strategy plan when it comes to your blog. If you sell products, then you might want to have a weekly offers post available for your customers. If you are in the business of technology, consider updating your blog bi-weekly with important news. If you are in entertainment, then you might be able to get away with television and film reviews – believe it or not, they bring the traffic rolling into your blog, which in turn exposes the rest of your business to your potential customer. Play with it – it is not a one size fits all.
The Little Things Matter
Adding images, having enough breaks, making sure that your font is easily readable over a clear background, making your URLs short – what do they have in common? They seem silly and insignificant, but they might make the difference between you gaining a customer and driving one away. Add an image to your blog posts and ensure your blog is always legible and attractive. An amateur-ish looking blog turns off potential customers very quickly, but getting the hang of it is simple.
Blogs are important because they allow you to both reach and communicative with a wider audience. They also allow you to keep your customers informed and promote your company.